Butterfly Works

2009 - ongoing, worldwide

!SYOU is an international sneaker concept combining on-the-edge style and the finest materials with a new way to think about sneaker design. We call it co-design.

Co-design is a unique collaboration between emerging local talent - drawn from a diverse selection of proud nations - and established fashion designers to create a small revolution.

Butterfly Works is proud founding father of this new concept.

A sneaker that changes the game for style conscious global players everywhere. Each sneaker is the product of a true partnership, part-produced using locally sourced materials and feeding a fair share of the retail price directly back into the local creative community to help stimulate economic development.

Our first stop was Burkina Faso in collaboration with artist Wilfried de Paul, to create a very special first edition sneaker.

Butterfly Works is extremly proud to be founding father of this new concept together with Day and Strawberry. You join us at the first step on a global journey. The first edition !SYOU Burkina Faso sneaker lands in Europe beginning of 2010 and will be available exclusively to friends of !SYOU.

You can be one of them. Let's be friends!

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