!SYOU
2009 - ongoing, worldwide
.
!SYOU is an international sneaker concept combining on-the-edge style
and the finest materials with a new way to think about sneaker design.
We call it co-design.
Co-design is a unique collaboration between emerging local talent -
drawn from a diverse selection of proud nations - and established
fashion designers to create a small revolution.
Butterfly Works is proud founding father of this new concept.
A
sneaker that changes the game for style conscious global players
everywhere. Each sneaker is the product of a true partnership,
part-produced using locally sourced materials and feeding a fair share
of the retail price directly back into the local creative community to
help stimulate economic development.
You join us at the first step on a global journey. Our first
stop is Burkina Faso and a collaboration with artist Wilfried de Paul
to create a very special first edition sneaker.
Butterfly Works is extremly proud to be founding father of
this new concept together with Day and Strawberry.
WALK WITH US
The first edition !SYOU Burkina Faso sneaker lands in Europe beginning
of 2010 and will be available exclusively to friends of !SYOU.
You could be one of them. Let's be friends:Click here
