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!SYOU CONCRETE POP-UP STORE!
Monday, August 30, 2010
For two whole weeks !SYOU will shine at the Concrete pop-up store in an oasis of art. Butterfly Works is the proud founding father of this new sneaker concept. Be there and fit your own pair!
Different artists will paint the walls to transform the store into an
environment of creativity. In the meanwhile some great, inspiring events will
take place in the store, with the first one on the 16th of September .
Co-creation of sneakers is based upon a shared passion for design. With
a well thought out return model and social branding by Butterfly Works, !SYOU
started a ‘talent call’ in Burkina Faso to find three local artists to co-create
the first sneaker. For !SYOU, Butterfly Works sources as many local materials
as possible to ensure a share of the retail price is directed back to the local
economy. All materials are chosen on the basis of sustainability and authentic design.
The first batch of co-designed !SYOU sneakers from Burkina Faso have
recently landed in Europe! Come and fit a pair at the Concrete pop-up store,
every day from 12:00pm.
September 15, 2010 – Oktober 3, 2010
Spuistraat 250, Amsterdam (The Netherlands)
For more information about !SYOU, check out:
http://www.isyou.com/
