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!SYOU AT A’DAM MEN & FASHION
Wednesday, September 29, 2010
Co-desinged sneaker brand !SYOU is part of an exceptional exhibition: from 1 October, Amsterdam Historical Museum launches A’DAM Men and Fashion, an exhibition that focuses on men and their clothes in Amsterdam down the centuries.
Co-creation of sneakers is based upon a shared passion for design. With a well thought out return model and social branding by Butterfly Works, !SYOU started a ‘talent call’ in Burkina Faso to find three local artists to co-create the first sneaker. For !SYOU, Butterfly Works sources as many local materials as possible to ensure a share of the retail price is directed back to the local economy. All materials are chosen on the basis of sustainability and authentic design.
The first batch of co-designed !SYOU sneakers from Burkina Faso have recently landed in Europe! Now they’re already part of an extraordinary exhibition here in Amsterdam. Beautiful 18th century house coats are interspersed with jeans, skirts, elegant men suits and sneakers.
WHEN
October 1, 2010 – January 30, 2011Kalverstraat 92, Amsterdam (The Netherlands)
MORE INFORMATION
For more information about !SYOU, check out:http://www.isyou.com/
Follow !SYOU on twitter:
@isyou_sneakers
#syou
For more information about A’DAM Men & Fashion, check out:
http://adam.ahm.nl/ (Dutch)
http://en.ahm.nl/nl/home-ahm-en/explore/exhibitions/a-dam-men-fashion (English)
