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WHAT DESIGN CAN DO FOR AFGHANISTAN
Monday, May 16, 2011
On May 27th from 11.30am - 12.30pm Butterfly Works organizes a breakout session during the prestigious international conference What Design Can Do in Amsterdam.
What Design Can Do celebrates the power of design and its
problem-solving abilities. This two-day event in Amsterdam exposes
design as a catalyst of change and renewal and a way of addressing the
societal questions of our time. With a lineup of international speakers from all design disciplines,
What Design Can Do will be the platform for designers to manifest the
social potential of their profession. Together with the audience, the
speakers will discuss alternative strategies for the future.
Participants will be stimulated to come up with their own answers and
ideas.
About the breakout session
Crafting is a method
of tapping someone’s often undiscovered potential using the hand, head
and heart. At the same time, crafting – however graceful, authentic and
artistic it may appear – simply means putting bread on the table in some
parts of our world. The design label Crafting Peace was established to
create a new approach towards crafts and trade with fragile countries
like Afghanistan.
There aren’t many Afghan design products available on the Western
design market, even though the quality of Afghan design and craft is
distinctive and highly competitive. Due to a lack of strategy, branding
and local hardship, it is nearly impossible to create and export a
sustainable collection of crafted design products.
In this breakout session we will create 10 design solutions for
Afghanistan to overcome the current barriers of branding and trade to
improve its economic situation. How can we create a sustainable chain
starting at the concept and ending with the product? Crafting Peace will
then implement the best solutions. You will be challenged by unusual
dilemmas, so bring your creative design spirit and be part of the
solution!
This breakout session is organized by Butterfly Works and moderated
by Hester Ezra (Art Director Butterfly Works) and Klaas Kuitenbrouwer
(media watcher, teacher and programme Manager Virtueel Platform).
For tickets: www.whatdesigncando.nl