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MEDIA FOCUS ON AFRICA
Creating a better informed society
The Media Focus on Africa Foundation (MFAF) is a Kenyan organization whose goal is to promote improvement of media standards in the interest of creating a better informed society.
Since its inception in 2001, MFAF has rendered broadcasting consultancy services and developed cross media communication strategies on behalf of civil society organisations and international development organisations on issues related to the UN Millennium Development Goals and - more specifically - on Leadership and Governance issues from African perspective.
Within the framework of the Kenyan elections in 2007, Media Focus on Africa organised a multimedia campaign. Butterfly Works developed the concept of the SMS campaign as part of this multimedia campaign. Butterfly Works already started an SMS pilot project in 2006 for the ’Annual Kenyan Leadership Month in the Media’, a multimedia public awareness campaign.